US Merchants are making the same mistakes and oversights that their fellow British and Canadian counterparts made in preparing for EMV.
The Story So Far...
How It Went Down Elsewhere...
Like with any change of such great magnitude, merchants have been focused on EMV-related projects, dedicating the prioritization of budgets, resources, time and man power to the EMV cause. As a result, many merchants are making the same mistake and oversight that their fellow British, Canadian, Australian and Singaporean counterparts made in neglecting to address the single biggest risk that will challenge their businesses post-EMV; online fraud.
A new wave of online fraud is coming. The fraud mitigation answer for merchants will be to find new and efficient ways to position their businesses in a proactive state of change. The adoption of new multi-channel services and stronger and more manageable business rules does not have to translate into years of heavy development, implementation and prioritization.
A multi-layered approach to fraud prevention is becoming more and more of a necessity. Protect your business and your profits from fraud.
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